Articles
Science. History. Psychology. The real story behind the craft.
From Svengali to the Manchurian Candidate to Captain Underpants, movies, television, and fiction have spent over a century getting hypnosis wrong. Here is how those myths took hold, and why the real thing is more interesting than the fictional version.
Read ArticleHe was sent to debunk it. Instead, the Franklin Commission accidentally produced the first scientific evidence that suggestion works.
Read ArticleThe Stanford scales say only 10 to 15 percent of people are highly hypnotizable. Decades of stage performance and modern research suggest that number tells an incomplete story.
Read ArticleWhat fMRI research, predictive coding theory, and decades of clinical study reveal about the hypnotic state, and why the old myths are wrong.
Read ArticleFrom Egyptian healing rituals and Mesmer's magnetism to the Stanford scales and the modern stage. Three thousand years of the craft.
Read ArticleWhy live entertainment works at a psychological level, what makes a hypnosis show different from any other act, and the mechanics of group engagement.
Read ArticleSuggestion, persuasion, and hypnosis are not three different things. They are three points on the same continuum. Understanding the spectrum changes everything.
Read ArticleHe did not just teach dogs to drool at a bell. He discovered that the nervous system can be engaged without conscious participation. That discovery now runs the modern world.
Read ArticleFrom Roman war plunder auctions to medieval indulgences to the modern paddle raise. 2,500 years of learning how to ask.
Read ArticleMost fundraising events fail before the ask ever happens. Pre-event education, the three-wallet framework, gamification, and the architecture of influence that separates record-breaking galas from forgettable ones.
Read ArticleThere is no national license. There is no unified standard. There are dozens of certifications from competing organizations. Here is what the regulatory landscape actually looks like.
Read ArticleFrom corporate stages to college campuses, let's find the right show for your audience.
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